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Posted on February 1, 2016
Rovi recently released phase-three findings of the company’s sponsored survey of 4,000* pay-TV and over-the-top (OTT) content subscribers in the U.S., Europe and Asia.
Phase one of the survey focused on the low percentage of respondents that had cut the cord relative to those who’d simply considered it, and phase two explored why. Phase three suggests the idea of the “couch potato,” the sedentary, home- and comfy chair-bound TV watcher, has gone the way of classic rotary TV dials and rabbit ears.
More people are watching their entertainment on the go. Globally, nearly two-thirds of respondents said they frequently stream content in their cars or on public transportation; 29 percent of respondents said they view content while at work. Respondents in India were more likely than those in other regions to stream content equally in all three places, while those in China tended to stream content during meals. In the U.S., respondents reported streaming slightly more often in the car, and in Japan, more people do so while standing in line.
Additional survey findings revealed:
These findings underscore the value of Rovi’s entertainment discovery solutions, which give viewers the immediate, resonant guidance they need to find programming wherever they are – at home or on the go – whether on TVs, smartphones, mobile devices or new content/service platforms.
For more data from the Rovi Global Survey, read the press release.
*Of the 4,000 consumers surveyed, 1,000 interviews were completed in the U.S. and 500 interviews each were conducted in the U.K., France, Germany, China, Japan and India.