Global Cord-Cutting Numbers No Cause for Alarm, According to Rovi Survey

Posted on September 11, 2015

Findings from a newly released Rovi-sponsored survey offer hopeful news for service providers concerned about cord-cutting consumers and reveal the importance of offering conversational search features.

Conducted with the goal of gaining insight into how viewers find entertainment content, 4,000 pay-TV and over-the-top (OTT) content subscribers across the U.S., Europe and Asia were polled on their entertainment discovery and consumption habits.

While cord-cutting is a cause for concern among cable, satellite and telecom service providers – the survey found 57 percent of global respondents had given some thought to cutting the cord – only three percent of global respondents had actually done it. Seven percent of respondents in the U.S. reported cord-cutting, compared to two percent of respondents in Germany, France, China and India.

Survey findings also revealed the importance of advanced search and recommendations, including:

-  Respondents reported spending an average of 19 minutes per day searching for something to watch

-   67 percent of respondents (90 percent of respondents in China and India) said they would likely extend their contracts for, upgrade service with, or sign on with a provider offering easier, better and faster search and recommendations capabilities

-    54 percent of respondents said they would be willing to spend an extra $1.99 (USD) per month to access advanced voice command search features; this number jumped to 78 percent and 70 percent of respondents in India and China, respectively

Of the consumers surveyed, 1,000 interviews were completed in the U.S. and 500 interviews were conducted in the U.K., France, Germany, China, Japan and India. Some other key findings:

-     27 percent of respondents still use traditional TVs as the primary device for consuming entertainment content while 15 percent use mobile devices as their number one device

-     48 percent of respondents most often watch live TV, rather than on-demand, DVR or recorded content

-     71 percent report social media influences what they watch while 20 percent report it influences them “a great deal”

For more data from the Rovi Global Survey, read the press release.

Download the survey infographic now.