Work, Sleep Stream: Rovi Survey Uncovers Viewer Behaviors in Entertainment Consumption

Posted on December 14, 2015

Rovi recently released phase-two findings of the company’s sponsored survey of 4,000 pay-TV and over-the-top (OTT) content subscribers in the U.S., Europe and Asia.

While phase one of the survey focused on the low percentage of respondents that had cut the cord relative to those who’d simply considered it, phase two explored why.

Notably, the survey findings pointed to respondents spending a substantial amount of their free time watching TV and streaming entertainment. Globally, they reported watching four hours of entertainment per day; in the U.S. a quarter of survey respondents said they watched seven or more hours per day. Assuming work takes up eight hours per day and sleep requires eight more, the data implies entertainment consumption via television or mobile device represents respondents’ next biggest daily time commitment.

Additionally, survey findings revealed:

  • 52 percent of respondents frequently plan their days around their favorite TV programs or other entertainment; 19 percent said they do this “every day”
  • 45 percent of respondents say watching an enjoyable program on TV or other device has a “major impact” on their overall mood and demeanor
  • 44 percent of respondents say they frequently stay up “too late” in order to continue watching a TV program or movie

Of the consumers surveyed, 1,000 interviews were completed in the U.S. and 500 interviews were conducted in the U.K., France, Germany, China, Japan and India.

For more data from the Rovi Global Survey, read the press release.

Download the survey infographic now.